Mailerflow Start free
Compare › MailerLite vs EmailOctopus
Pricing comparison

MailerLite vs EmailOctopus: pricing compared

What MailerLite and EmailOctopus cost for the same list and sending volume, using the prices on their official pricing pages (verified Oct 12, 2026 and Oct 12, 2026).

Side-by-side monthly cost

ContactsEmails/moMailerLiteEmailOctopus
1,000 5,000 $19.00 Comfort $0.00 Starter (Free)
5,000 25,000 $49.00 Comfort $31.50 Pro
10,000 50,000 $89.00 Comfort $44.50 Pro
25,000 125,000 $179.00 Comfort $94.50 Pro
50,000 250,000 $319.00 Comfort $178.00 Pro

Monthly billing, USD, no add-ons. Run the calculator with your own numbers and required features to compare all providers at once.

Plans and limits

MailerLite

  • Free: up to 250 contacts, 2,500 emails/mo
  • Comfort: up to 200,000 contacts, emails by tier
  • Power: up to 200,000 contacts, unlimited emails
  • Enterprise: custom, emails by tier

EmailOctopus

  • Starter (Free): up to 2,500 contacts, 10,000 emails/mo
  • Pro: up to 500,000 contacts, emails by tier
  • Custom: custom, emails by tier

Features on the most complete plan

FeatureMailerLite PowerEmailOctopus Pro
Email campaigns ✓✓
Drag-and-drop editor ✓✓
HTML email editor ✓✓
Basic automations ✓Not documented
Multi-step automations LimitedNot documented
Automation templates ✓Not documented
Segmentation ✓Not documented
Landing pages ✓✓
Signup forms ✓✓
Multiple users ✓✓
No provider branding ✓✓
Transactional emails —Not documented
Email templates ✓✓
AI email generation LimitedNot documented
AI subject lines ✓Not documented
A/B testing ✓Not documented
Dynamic content ✓Not documented
Personalization ✓✓
RSS-to-email ✓Not documented
Scheduling ✓Not documented
Visual workflow builder ✓Not documented
E-commerce events ✓Not documented
Welcome sequences ✓Not documented
REST API ✓Not documented
Webhooks ✓Not documented
Custom sending domain ✓Not documented
Team permissions ✓Not documented
Popups ✓Not documented
E-commerce integrations ✓Not documented
Shopify integration ✓Not documented
WooCommerce integration ✓Not documented
Click tracking ✓Not documented
Campaign reports ✓✓
Automation analytics ✓Not documented
Dedicated IP availability Not documentedNot documented

"Not documented" means the official pricing page doesn't say — it may still exist.

Every number on this page comes from the same verified pricing data as the price calculator; see the methodology. Mailerflow publishes this comparison and is ranked by the same rules as everyone else.