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Email marketing pricing calculator

LIVE UPDATE 27 Best Email Marketing Platforms Compared (2026)

Compare email marketing platforms by contacts, monthly emails, and the features you actually need. Prices are checked daily on each provider's official pricing page.

Type of service
Billing
Required features none

A provider qualifies only if its plan includes every feature you tick (or offers it as a priced add-on). Unknown availability never counts as included.

Email marketing

Automation

Developer features

Business features

Infrastructure and compliance

Analytics

At 5,000 contacts and 25,000 emails a month, the cheapest verified option is Mailerflow Starter at $14.90/month. Across 7 eligible services, prices range up to $100.00.

All eligible providers (7)

#ProviderPlan MonthlyAnnual totalContactsEmails/moChecked
1
Mailerflow
 Starter
Unlimited emails, subject to fair use.
 $14.90 $178.80 5,000 Unlimited (fair use) Oct 16, 2026
Price breakdown for Mailerflow Starter
Starter plan, up to 5,000 contacts$14.90
Total per month$14.90
Billed monthly, cancel any time per provider terms.
  • Unlimited emails, subject to fair use.
  • 500 AI actions per month.
Mailerflow Starter, covers up to 5,000 contacts, includes unlimited emails (fair use); it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax. Verified Oct 16, 2026 on the official page · confidence: medium · source · all Mailerflow plans
2
Brevo
 Starter $39.00 $468 500,000 30,000 Oct 16, 2026
Price breakdown for Brevo Starter
Starter plan, up to 500,000 contacts$39.00
Total per month$39.00
Billed monthly, cancel any time per provider terms.
  • SMS credits are sold separately.
Brevo Starter, covers up to 500,000 contacts, includes 30,000 emails a month; it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax (not stated by the provider). Verified Oct 16, 2026 on the official page · confidence: medium · source · all Brevo plans
3
Loops
 Paid $49.00 $588 5,000 Unlimited Oct 13, 2026
Price breakdown for Loops Paid
Paid plan, up to 5,000 contacts$49.00
Total per month$49.00
Billed monthly, cancel any time per provider terms.
Loops Paid, covers up to 5,000 contacts, includes unlimited emails; it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax (not stated by the provider). Verified Oct 13, 2026 on the official page · confidence: high · source · all Loops plans
4
Omnisend
 Standard $81.00 $972 5,000 60,000 Oct 16, 2026
Price breakdown for Omnisend Standard
Standard plan, up to 5,000 contacts$81.00
Total per month$81.00
Billed monthly, cancel any time per provider terms.
  • Billed for subscribers and non-subscribers who received automated messages; unsubscribed contacts are not billed.
Omnisend Standard, covers up to 5,000 contacts, includes 60,000 emails a month; it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax (not stated by the provider). Verified Oct 16, 2026 on the official page · confidence: high · source · all Omnisend plans
5
ActiveCampaign
 Starter $99.00 $1,188 5,000 50,000 Oct 16, 2026
Price breakdown for ActiveCampaign Starter
Starter plan, up to 5,000 contacts$99.00
Total per month$99.00
Billed monthly, cancel any time per provider terms.
  • Email sends: 10× contact limit.
ActiveCampaign Starter, covers up to 5,000 contacts, includes 50,000 emails a month; it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax (not stated by the provider). Verified Oct 16, 2026 on the official page · confidence: high · source · all ActiveCampaign plans
6 tie
Customer.io
 Essentials $100.00 $1,200 5,000 1,000,000 Oct 14, 2026
Price breakdown for Customer.io Essentials
Essentials plan, up to 5,000 contacts$100.00
Total per month$100.00
Billed monthly, cancel any time per provider terms.
  • Additional emails beyond 1 million are an add-on with no published price.
Customer.io Essentials, covers up to 5,000 contacts, includes 1,000,000 emails a month; it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax (not stated by the provider). Verified Oct 14, 2026 on the official page · confidence: high · source · all Customer.io plans
7 tie
Klaviyo
 Email $100.00 $1,200 5,000 50,000 Oct 16, 2026
Price breakdown for Klaviyo Email
Email plan, up to 5,000 contacts$100.00
Total per month$100.00
Billed monthly, cancel any time per provider terms.
Klaviyo Email, covers up to 5,000 contacts, includes 50,000 emails a month; it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax (not stated by the provider). Verified Oct 16, 2026 on the official page · confidence: high · source · all Klaviyo plans

Not ranked (20)

Does not fit (1)
  • Sendlane — Sendlane: up to 50 emails per month at this list size. pricing ↗
Not verified yet (19)
  • Adobe Marketo Engage — Pricing not verified yet.
  • Bloomreach Engagement — Pricing not verified yet. pricing ↗
  • Blueshift — Pricing not verified yet.
  • Braze — Pricing not verified yet.
  • CleverTap — Pricing not verified yet.
  • Encharge — Pricing not verified yet.
  • Freshmarketer — Pricing not verified yet.
  • HubSpot Marketing Hub — Pricing not verified yet.
  • Insider — Pricing not verified yet.
  • Iterable — Pricing not verified yet.
  • Keap — Pricing not verified yet. pricing ↗
  • OneSignal — Pricing not verified yet. pricing ↗
  • Ortto — Pricing not verified yet.
  • Pipedrive Campaigns — Pricing not verified yet.
  • Salesforce Marketing Cloud — Pricing not verified yet. pricing ↗
  • Userlist — Pricing not verified yet. pricing ↗
  • Vero — Pricing not verified yet. pricing ↗
  • WebEngage — Pricing not verified yet.
  • Zoho Marketing Automation — Pricing not verified yet.

Monthly-equivalent prices for the scenario: 5,000 contacts · 25,000 emails/month · Marketing Automation · monthly billing. Prices exclude VAT and sales tax unless a provider states otherwise. Prices marked ≈ were converted from the provider's currency with European Central Bank reference rates of Oct 15, 2026; you are billed in the provider's currency. Mailerflow is ranked with exactly the same rules as every other provider. Methodology · Report a wrong price

How this email marketing pricing calculator works

Tell us how many contacts you have, how many emails you send each month and which features you can't do without. For every provider we evaluate all of its plans — free, paid, pay-as-you-go and add-ons — and keep the cheapest one that meets every requirement. A plan that fits your list but not your sending volume doesn't count, and neither does a free trial.

Prices come from each provider's official pricing page (or its official machine-readable pricing feed), are stored with the exact quote they were read from, and are re-checked every day. When a page changes, the new numbers wait for review instead of silently replacing verified ones. Providers whose prices can't be verified are listed separately instead of being guessed.

Why the cheapest plan isn't always the advertised one

Many services price by contacts but cap monthly sends at a multiple of your list, others price by sending volume with unlimited contacts, and some charge per user or for features like removing their branding. That's why the calculator asks for both numbers and lets you require features: the "starting at" price on a pricing page often only applies to the smallest list.

Read the full methodology, browse plan-by-plan pricing pages, or report a wrong price.