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Email marketing pricing calculator

UPDATED 12 Best Cheapest Email Marketing Platforms Compared (2026)

Compare email marketing platforms by contacts, monthly emails, and the features you actually need. Prices are checked daily on each provider's official pricing page.

Type of service
Billing
Required features none

A provider qualifies only if its plan includes every feature you tick (or offers it as a priced add-on). Unknown availability never counts as included.

Email marketing

Automation

Developer features

Business features

Infrastructure and compliance

Analytics

At 5,000 contacts and 25,000 emails a month, the cheapest verified option is Mailerflow Starter at $14.90/month. Across 4 eligible services, prices range up to $49.00.

All eligible providers (4)

#ProviderPlan MonthlyAnnual totalContactsEmails/moChecked
1
Mailerflow
 Starter
Unlimited emails, subject to fair use.
 $14.90 $178.80 5,000 Unlimited (fair use) Oct 12, 2026
Price breakdown for Mailerflow Starter
Starter plan, up to 5,000 contacts$14.90
Total per month$14.90
Billed monthly, cancel any time per provider terms.
  • Unlimited emails, subject to fair use.
  • 500 AI actions per month.
Mailerflow Starter, covers up to 5,000 contacts, includes unlimited emails (fair use); it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax. Verified Oct 12, 2026 on the official page · confidence: medium · source · all Mailerflow plans
2
Buttondown
 Standard
Prices assume at most one email a day to the whole list; mor...
 $29.00 $348 5,000 Unlimited (fair use) Oct 12, 2026
Price breakdown for Buttondown Standard
Standard plan, up to 5,000 contacts$29.00
Total per month$29.00
Billed monthly, cancel any time per provider terms.
  • Prices assume at most one email a day to the whole list; more needs usage-based pricing.
Buttondown Standard, covers up to 5,000 contacts, includes unlimited emails (fair use); it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax (not stated by the provider). Verified Oct 12, 2026 on the official page · confidence: medium · source · all Buttondown plans
3
EmailOctopus
 Pro $31.50 $378 5,000 50,000 Oct 12, 2026
Price breakdown for EmailOctopus Pro
Pro plan, up to 5,000 contacts$31.50
Total per month$31.50
Billed monthly, cancel any time per provider terms.
  • Plans upgrade automatically as the list grows.
EmailOctopus Pro, covers up to 5,000 contacts, includes 50,000 emails a month; it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax (not stated by the provider). Verified Oct 12, 2026 on the official page · confidence: high · source · all EmailOctopus plans
4
MailerLite
 Comfort $49.00 $588 5,000 50,000 Oct 12, 2026
Price breakdown for MailerLite Comfort
Comfort plan, up to 5,000 contacts$49.00
Total per month$49.00
Billed monthly, cancel any time per provider terms.
  • Monthly email limit is 10× the subscriber tier.
MailerLite Comfort, covers up to 5,000 contacts, includes 50,000 emails a month; it is the cheapest of its plans that meets every requirement you selected. Prices exclude tax. Verified Oct 12, 2026 on the official page · confidence: high · source · all MailerLite plans

Not ranked (8)

Not verified yet (8)
  • Audienceful — Pricing not verified yet. pricing ↗
  • Ghost(Pro) — Pricing not verified yet. pricing ↗
  • Letterhead — Pricing not verified yet. pricing ↗
  • MailPoet — Pricing not verified yet. pricing ↗
  • Paragraph — Pricing not verified yet. pricing ↗
  • Steady — Pricing not verified yet.
  • Substack — Pricing not verified yet.
  • beehiiv — Pricing not verified yet. pricing ↗

Monthly-equivalent prices for the scenario: 5,000 contacts · 25,000 emails/month · Newsletter · monthly billing. Prices exclude VAT and sales tax unless a provider states otherwise. Prices marked ≈ were converted from the provider's currency with European Central Bank reference rates of Oct 12, 2026; you are billed in the provider's currency. Mailerflow is ranked with exactly the same rules as every other provider. Methodology · Report a wrong price

How this email marketing pricing calculator works

Tell us how many contacts you have, how many emails you send each month and which features you can't do without. For every provider we evaluate all of its plans — free, paid, pay-as-you-go and add-ons — and keep the cheapest one that meets every requirement. A plan that fits your list but not your sending volume doesn't count, and neither does a free trial.

Prices come from each provider's official pricing page (or its official machine-readable pricing feed), are stored with the exact quote they were read from, and are re-checked every day. When a page changes, the new numbers wait for review instead of silently replacing verified ones. Providers whose prices can't be verified are listed separately instead of being guessed.

Why the cheapest plan isn't always the advertised one

Many services price by contacts but cap monthly sends at a multiple of your list, others price by sending volume with unlimited contacts, and some charge per user or for features like removing their branding. That's why the calculator asks for both numbers and lets you require features: the "starting at" price on a pricing page often only applies to the smallest list.

Read the full methodology, browse plan-by-plan pricing pages, or report a wrong price.