MailerLite Pricing Explained: Plans, Limits and Real Costs

MailerLite pricing is not one number. It is a function of three things: which tier you are on, how many subscribers you have, and whether you pay monthly or yearly. MailerLite's pricing page (mailerlite.com/pricing), checked 4 November 2026, lists Comfort and Power among its paid tiers, and states that yearly billing saves 10%, that every paid plan gets the full feature set, and that you only pay more for a bigger list or more sending. The exact figures move with your subscriber band, so the only number that matters is the one for your list size.

What MailerLite Pricing Actually Consists Of

The mental model to hold: tier × subscriber count × billing period. Get those three right and you can predict your bill; get one wrong and you will be surprised at renewal.

Two things on MailerLite's pricing page look contradictory at first, and it is worth understanding both:

• The page says every paid plan gets the full feature set, and that you pay more only for a bigger list or more sending.
• The same page also lists plan-specific ceilings — Comfort has 50 automations, 10 forms, 10 sites and 5 digital products; Power removes those ceilings and adds extras like live chat support and MCP & API access.

Both are stated by MailerLite. Read together, the practical meaning is: the core sending and editor features are the same on both tiers, while the volume of certain objects (automations, forms, sites, digital products) and a handful of capabilities differ.

Also verified on the same page: no credit card is required to start a free trial, and all prices may be subject to applicable taxes.

How the free option fits in

MailerLite states no credit card is required to start a free trial; check the page for whether a free plan is currently offered, and for its limits. Free plan limits are exactly the kind of detail that changes, so read the current figure on the page rather than relying on a number you saw last year.

For a wider view of the market, our ranking of the Best Email Marketing Platforms shows what each service really costs for your number of contacts.

The Two Paid Tiers, Side by Side

Plan details below verified on MailerLite's pricing page (mailerlite.com/pricing) on 4 November 2026; check the page for current figures.

I have deliberately left prices out of that table. MailerLite prices each tier by subscriber count, so a single figure would be misleading — the same plan name costs different amounts at different subscriber counts. Enter your list size on the pricing page to see your number.

On who each tier suits, sticking to what the page states: Comfort fits senders with a smaller list and modest automation, form and site needs — under 50 automations, 10 forms, 10 sites and 5 digital products. Power fits senders who do not want per-feature ceilings and who want live chat support, API access and logo removal.

How Cost Scales With Your Subscriber Count

MailerLite prices by subscriber count within a tier. The mechanic, not the number, is what you need:

1. Open MailerLite's pricing page or the plan section of your account.
2. Enter your list size.
3. Toggle monthly versus yearly.
4. Read the figure for the tier you are considering.
5. Repeat for the other tier so you can compare both at your size.

Yearly billing saves 10%, per the pricing page. Illustrative arithmetic only: if a monthly figure were X, yearly billing would work out to roughly 0.9 × X per month, billed annually. That is how the discount behaves — it is not a quoted price.

The trade-off with annual billing is commitment. If your list is growing quickly, you may cross into a higher subscriber band mid-term, so model your expected growth before you lock in twelve months.

What Counts Toward Your Subscriber Total

This is where budgets quietly break. Some platforms may bill on contacts stored rather than emails sent — check each vendor's policy — which means unsubscribed, inactive and duplicate contacts can still push you into a higher band. MailerLite's own documentation is the place to confirm how it counts subscribers and whether unsubscribed or bounced contacts are included, because that rule is exactly the kind of detail that changes.

Illustrative scenario: a list of 9,400 contacts where 1,800 have not opened anything in a year. Cleaning those out could move you down a pricing band, and the saving repeats every month.

Practical steps before your next billing cycle:

1. Export your list and count real, mailable contacts — not the raw total.
2. Segment by engagement (opened in the last 90 days, clicked in the last 180, and so on).
3. Suppress hard bounces and complaints.
4. Remove duplicates.
5. Re-count and price your plan at the cleaned number.

This is the logic behind MailerLite's own statement that you only pay more for a bigger list or more sending. A smaller, cleaner list is literally a cheaper list.

Costs That Are Easy to Miss

Taxes. The pricing page notes all prices may be subject to applicable taxes. If VAT applies where you are buying, your checkout total will differ from the advertised figure.

Monthly versus yearly. Paying monthly costs more across a year. The verified saving for yearly billing is 10%.

List growth. A plan that fits today may not fit in six months. Price the next band up as well, so a growth spurt does not force a rushed decision.

Feature ceilings on the lower tier. If you need more than 50 automations, 10 forms, 10 sites or 5 digital products, you are looking at Power. Price both tiers at your list size rather than assuming Comfort is always cheaper.

Migration and setup time. Moving from another platform has a labour cost even when the tool itself is inexpensive. If you are rebuilding automations, a structured plan helps — see the rebuild checklist in how to migrate MailerLite automations.

How to Decide Between Comfort and Power

Work through these questions against your own account:

If two or more answers point to Power, price Power at your current list size and at your projected size twelve months out, then compare the yearly totals for both tiers. The right answer depends on list size, growth rate and how much automation you actually run — not on which tier sounds better.

If you are weighing MailerLite against other tools at the same time, a side-by-side view of what else is on the market helps frame the decision; our comparison of MailerLite alternatives covers the main options.

A Short Checklist Before You Choose a Plan

1. Count your real, mailable contacts, not your raw export.
2. Clean duplicates, hard bounces and long-term inactives first.
3. Estimate your list size twelve months out.
4. List the features you use today and expect to use next year.
5. Price both Comfort and Power at your current and projected list size.
6. Compare monthly versus yearly totals, remembering the 10% yearly saving.
7. Check whether tax applies to your purchase.
8. Confirm the current figures on MailerLite's pricing page before you commit.

Where Mailerflow Fits If You're Still Comparing

If your decision hinges on cleaning your list before you migrate, or on unlimited sending at every paid tier, those are the areas worth comparing directly.

Mailerflow's Free plan includes 2,500 contacts and 10,000 emails a month. Paid plans start at $14.90/month, and every paid plan includes unlimited emails. CSV import checks for duplicates and validity and supports custom fields and tags, and free migration help — contacts, suppression lists, templates and core automations — is available on eligible paid plans. There is also an AI email builder: describe the email you want and get a complete responsive design, subject lines and preview text. You can see the full breakdown on the Mailerflow pricing page.

Frequently Asked Questions

Does MailerLite have a free plan?

MailerLite states that no credit card is required to start a free trial. Check the pricing page for whether a free plan is currently offered and what its limits are, since they change.

Is yearly billing cheaper?

Yes. MailerLite's pricing page states that yearly billing saves 10% (verified 4 November 2026). The trade-off is committing for twelve months while your list may still be growing.

What's the difference between Comfort and Power?

Comfort includes 50 automations, 10 forms, 10 sites, 5 digital products and email support. Power includes unlimited automations, forms, sites, digital products, campaigns, templates, integrations, user seats and monthly emails, plus live chat and email support, MCP & API access, logo removal, multiple automation triggers and exclusive partner discounts.

Do I pay for unsubscribed contacts?

Some platforms may bill on contacts stored rather than emails sent, so unsubscribed or inactive contacts can keep you in a higher band. Confirm MailerLite's exact rule in its documentation before you rely on it.

Are prices shown with tax?

MailerLite's pricing page notes that all prices may be subject to applicable taxes, so your checkout total may be higher than the advertised figure.

Can I change plans later?

Upgrade and downgrade rules and their timing are set by MailerLite — check its help documentation for the current policy before choosing an annual term.

The Bottom Line

MailerLite pricing comes down to tier plus list size plus billing period, so the only figure that matters is the one for your subscriber count. Two verified levers are worth remembering: yearly billing saves 10%, and the Power tier removes the per-feature ceilings on automations, forms, sites and digital products.

If you would rather start from a clean list and unlimited sending on every paid tier, try Mailerflow on the Free plan (2,500 contacts, 10,000 emails a month, AI automation builder included), import your contacts by CSV, and ask about free migration help on eligible paid plans.